A division of a major animal health pharmaceutical company needed to motivate their smaller sales force to penetrate accounts and increase brand awareness.

BUCOM conceived, developed, and implemented a custom Web-based merchandise incentive program. The twelve-month campaign incorporated monthly updates, key messages, and bonus incentive structures to capitalize on marketplace evolutions. The program culminated with a motivating sales meeting, where top achievers were duly recognized.

	An immediate increase in sales of designated products.
	An immediate spike in marketshare.
	Affirmation of each salesperson's abilities and the impact each can make within the division.
	Established and reinforced new product information while targeting key customers.
	Maintained and met aggressive budget parameters for the program.