A major pharmaceutical company was ready to launch a new product but needed a national bureau of qualified speakers to present at upcoming regional physician training seminars. The goal was to train 500 physicians as presenters for the seminars.

	Identify three central locations with easy access to reduce travel requirements and minimize lost clinical office time.
	A systematic registration process that tracked physicians by district to ensure even distribution across the country.
	Extensive recruitment to increase program awareness and physician commitment for these training programs.

	Three separate meetings with equally successful agendas and communication strategies.
	A total of 600 trained speakers, exceeding the goal for this program by 20%.
	A nationwide network, ensuring that every district had a pool of motivated, qualified speakers with increased product knowledge.