A Fortune 500 company and its co-marketing partner needed to create a learning environment that would achieve the dual objectives of disseminating new product information and motivating both sales forces. The program budget goals were aggressive and needed to provide a high-tech, flexible communications platform that brought out the best in both brands.

	Total management of each company's marketing teams to coordinate efforts and maximize meeting objectives.
	Extensive research and theme development to support and reinforce both companies' marketing messages.
	Use of Audience Response Systems and creatively designed workshops to increase knowledge retention and audience interaction.
	A high-tech, three-dimensional stage design with inherent light features and theater-in-the-round seating, to offer several visual appearances reflecting two different corporate brands.

	A unique, compelling setting that allowed for each brand's message to come across distinctly, in a way that complemented each other while captivating the audience.
	An immediate spike in market share.
	Acceptance of new aggressive sales goals by both sales forces, and recognition of the strategic business relationship.
	Accomplished client objectives for the program while remaining within strict budget requirements.